Hosts the Sneakers Day festival across it’s stores and website by offering exciting deals and consumer engagement initiatives.
Continuing to invest in India by bringing global stories and curating meaningful consumer experiences, Adidas has extended an opportunity to consumers to celebrate sneaker culture with the specially curated ‘Sneakers day’ initiative. Sneakers Day is a four-day festival being hosted from October 22nd-25th 2020 and celebrates the best of adidas Performance and Originals Sneakers while making it accessible to a wider audience through a host of engagement activities and impressive deals.
Speaking on this occasion, Manish Sapra, Senior Marketing Director at adidas said, “Sneakers are a strong growth category for us and adidas India has witnessed a 300% increase in sneaker sales over the last 3 years, especially in the premium and hype categories. Consumers in India are embracing and experimenting with sneakers as an integral part of their lifestyle, going beyond casual wear, to formal and occasion wear. As a brand, we have some of the most iconic sneakers in our portfolio including Stan Smith, Superstar, NMD, Ultraboost and the Yeezys among many more across price segments, catering to the needs of a vast and diverse audience.We are excited to announce the adidas ‘Sneakers Day’ festival and celebrate the growing culture with our fans and the wider community.”
Social media has played an important role in bridging information gaps, while brands have ensured that Indian consumers get access to the best of global launches on the same day as consumers on other parts of the world. Local communities celebrating and growing the culture have played a vital role in propagating this culture at the grassroots. Sneakers are a part of mainstream fashion now with the biggest celebrities flaunting and showcasing their kicks.