Dalmia Cement Strengthens its committment in Bihar this Independence Day

Long-term association with the state of and its people, Dalmia group has contributed towards development & growth of Bihar, manifesting in the growth of Eastern India

Dalmia Cement (Bharat) has been working relentlessly in the Bihar region since 1932 for over the last 80 years. The recently acquired plant in Banjari is the first and only integrated cement plant in Bihar, with over 10 lakh tonnes per annum production capacity.

DCBL has been focused on the development and growth of the state of Bihar. Its acquisition of Kalyanpur Cements Limited (KCL) in 2018, has given a thrust in capacity expansion and infrastructure development of the state.

On the 73rd Independence Day, Dalmia Cement (Bharat) Limited reaffirmed its long standing and unique relationship with the people of Bihar with a road show to further augment development in the state. The activity is aimed at two key locations Darbhanga and Madhubani in North Bihar with a view to introduce new channel partners & establish brand salience. The activity kick-started on 15th August and will be extended till 20th October, 2019. It will witness enormous customer engagement through interactive activities such as the road show, nukkad natak and unique games to engage audience through innovative and unconventional techniques, educating customers about Konark and Dalmia Cement brands across all touch points. 

This will be touring the length and breadth of North Bihar especially in the districts of Darbhanga and Madhubani and is aimed at spreading the rich legacy of the brands amongst retailers, consumers and masons. Commenting on this initiative, Mr. Indrajit Chatterji, Executive Director, East, Dalmia Cement (Bharat) Limited said “On the occasion of our 73rd Independence Day, we take pride in our rich legacy of over 8 decades in the state. Our relationship with Bihar dates back to the pre-independence era and today we further bolster our commitment towards the development and growth of this state. As we move ahead, we decipher to make Dalmia Cement as the most astounding brand for new age construction.”

Dalmia Cement also felicitated nine senior ex-service men from the Samastipur district with a Dalmia Cement citation. All of the ex-servicemen are between the ages of 70 to 90 years and have dedicated their lives to the service of the country. The event was kicked off at the flag hoisting ceremony in Samastipur. Mr. Chatterji further added, “We feel that it’s our moral duty to facilitate and honour the heroes of our country (ex-servicemen) who stood with our nation in times of distress and what better occasion it could be than Independence Day to commemorate their valour. The brand Dalmia echoes three values- ethos strength, longevity and grit, which personifies the zeal of our army men too.”

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