Dalmia Cement (Bharat) Limited recently caught the eye of its audience when it unveiled a new brand identity and positioning through a national marketing campaign. The new positioning, called ‘Future Today’ recognizes Dalmia Cement’s technological innovation in manufacturing cement and its pioneering efforts in nation-building.
Recognising the company’s heritage, and its evolution to India’s most technologically advanced cement producer, Mr. Mahendra Singhi, MD & CEO, Dalmia Cement (Bharat) Limited, said, “Dalmia Cement is globally recognised for producing the world’s greenest cement, and has been synonymous with path-breaking innovations in manufacturing Cement for 80 years now. With the launch of Future Today, we reaffirm our commitment to the nation, and we will further build on our promise of exceeding consumers’ expectations.”
Speaking about the campaign, Mr. Joy Chauhan, Managing Partner, Wunderman Thompson said, “When we started speaking to consumers and internal stakeholders, we realised Dalmia Cement’s first mover status on every front. The new integrated campaign helps the brand move away from category conventions of using humour or hyperbole to demonstrate functionality. Discerning customers today want to determine why they choose one brand over another. Our new campaign gives them believable reasons to do so. And it offers influencers and channel partners a new lens to look at our brand.”