Hyundai Motors support an official fleet, including Nexo & Ioniq electric, at the world’s largest media, art and technology festival in Austria.
Hyundai Motors is rooting for the 2019 Ars Electronica Festival as being its official sponsor. Ars Electronica Festival is the world’s largest media art and technology festival in Austria that attracts throngs of experts, global companies and over 100 thousand visitors annually.
This year marks the 40th anniversary of Ars Electronica Festival, which began on Sept. 18, 1979 in Linz. Named “Festival for Art, Technology and Society,” the 2019 iteration occurs in Linz from Sept. 5-9, bringing together the world’s leading artists, authors, curators, scientists, technologists, engineers, entrepreneurs and social activists, who hail from over 100 countries.
Hyundai’s partnership with Ars Electronica is another affirmation of the company’s championing stance on art, technology and culture globally. As the official mobility partner this year, Hyundai Motor supplies vehicles, including the NEXO fuel-cell electric vehicle and IONIQ Electric models. These models, which are set higher, greener standards in markets worldwide, represent Hyundai’s progress in next-generation technologies, mobility services and eco-friendly expertise.
Hyundai Motor demonstrates its commitment to the art-technology-society interplay at the “Hyundai x ART” booth. The booth showcases the company’s various programs of patronage for the arts and technology, such as the “Art + Technology” series with media organization Bloomberg and a round-up film on exhibition “Future Humanity: Our Shared Planet,” which visualizes the technology-driven future relationship between mankind and society.
“Hyundai Motor is delighted to share its superb technological and commercial capabilities, as well as dedication to the art-technology convergence at this year’s festival,” said Wonhong Cho, the Executive Vice President and Chief Marketing Officer of Hyundai Motor. “Ars Electronica elicits the valuable participation and talent of professionals who are spearheading innovations all around the world. Hyundai Motor will continuously share its future vision and philosophy at Ars Electronica through a partnership, as the event adroitly outlines the shape of our future with perspectives and viewpoints exploring the intersection of art, technology and society.”