Digital contest to encourage customers to promote car maintenance and safety.
Hyundai Motor India has organized a unique contest- ‘Lamp On Challenge’ on their social media handles for customers. The contest is aimed at educating customers about the importance of brake lights and its key role to prevent accidents. The contest commenced on 16th July and will go on till 31st July, 2020.
Commenting on this novel contest, Mr. Tarun Garg, Director – Sales, Marketing & Service, said, “As a responsible and caring brand, Hyundai has been at the forefront of spreading awareness about the importance of car maintenance and safety to educate and encourage behavioral change in the masses. Endeavors such as these are pertinent to create a large impact by sensitizing people on similar issues. The ‘Lamp On Challenge’ is a digital contest aimed at being a true eye-opener for the masses”.
The contest entails a three-step process that Hyundai customers need to follow, wherein a picture has to be taken showing a car rear with brake lamps ON, while covering the number plate with a finger heart. This picture has to be posted on their personal social media accounts by tagging @HyundaiIndia along with two friends using both #Hyundai and #LampOn_India. Lucky 100 entries qualifying the above criteria will be gratified with exciting prizes.