Innovative #BeTheBetterGuy campaign promotes Road Safety Practices in line with the Government’s Theme- ‘Sadak Suraksha – Jeevan Raksha’.
Traffic collisions in India are some of the major sources of deaths, wounds and property damage each year. To promote road safety and in an attempt to curb the number of fatal accidents, Hyundai Motor India announced Nationwide initiatives to spread road safety awareness during the road safety week from February 4th– Feb 10th, 2019. Under the umbrella of Hyundai’s ‘Safe Move’, the campaign is aimed at creating a positive change in the society and inspire people to adhere to traffic rules for their own safety and that of others. The initiative also provides free 20-point safety checkup for Hyundai vehicles at Pan India network of 1310 service points.
To reach out to masses in a unique and interactive way, Hyundai launched the #BeTheBetterGuy campaign highlighting 7 key Road safety practices during the Road Safety Week:
1. Don’t Over speed
2. Non Violation of Traffic Rules
3. Don’t use Mobile Phone while driving
4. Usage of Seatbelt
5. Don’t drink and Drive
6. Discouraging Under Age Driving and,
7. Pedestrian Safety
Commenting on the initiatives Mr. Puneet Anand, Sr. GM and Group Head- Marketing, Hyundai India said, ‘Safe Move’ is one of the key pillars of Hyundai Motor Group’s long-term road-safety CSR initiative across the globe. Hyundai is a brand with Cause and focuses on spreading awareness about the importance of road safety to bring about a significant behavioural change amongst the masses and sensitizing people on the issues around road safety. In line with the Government’s theme of Sadak Suraksha – Jeevan Raksha, Hyundai’s multiple digital and on-ground activities during the Road Safety Week 2019 will engage customers in life-saving road safety practices.”
In addition, Hyundai will also organise activities with RWA’s of Residential Societies and schools inviting the ‘Young Drivers of Tomorrow’ for poster-making competition on the theme of Road Safety.
Over the last four phases of the Safe Move Campaign, Hyundai Motor India has successfully reached out to 260,000 students across 392 schools, about 235,000 Mall visitors and 23,000 Residents. The program enrolled 146 RWA’s and also reached out to 35,000 visitors during the popular KrakerjackKarnival in New Delhi.