Hyundai’s AURA First Look, Finally Revealed

Sportier and Progressive design exhibiting Next-generation Design Direction – ‘Sensuous Sportiness’, Aura has a modern unique design that generates immediate recognition.

Hyundai Motor India has finally unveiled the first look of upcoming sedan Hyundai AURA. The Hyundai AURA design projects a sportier, futuristic and a progressive image based on its Next-generation Design Direction of ‘Sensuous Sportiness’.

Defined by the harmony between four the fundamental elements of proportion, architecture, styling and technology, the design aim of Hyundai AURA is to bring Instinctive Beauty, Create Emotional Value and Desirability, resulting in a Shimmering Sculpture of ‘Sensuous Sportiness’.  

The new era of Hyundai design language ‘Sensuous Sportiness’ is defined as a Modern Unique Design that generates Immediate Recognition with a whole New Elegance.

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