JSW Paints Set to Launch Hand Sanitizer Securall

JSW Foundation to provide free supplies of hand sanitizer to underprivileged communities ensuring safe & hygiene practices.

JSW Paints is getting ready to launch its hand sanitizer in the domestic market. This is part of the Company’s commitment to offer thoughtful interventions related to safety and hygiene for its consumers. JSW Paints has received all statutory approvals, permissions and license to manufacture and market the product across markets. It is expected to roll-out its hand sanitizer brand Securall in May 2020.

JSW Paints has been trying to focus on finding ways & means to reduce these risks and will be offering its Securall brand of hand sanitizer to promote hygiene and safe practises. 

Commenting on the Company’s plans to launch Securall hand sanitizer in India, Mr Parth Jindal, Managing Director of JSW Paints said, “We are proud to launch Securall hand sanitizer in India. JSW is committed to support consumers and the Government of India in their fight against Covid-19 pandemic. As part of our endeavour to promote hygiene and safe health practices in the country, we will leverage our Group businesses’ retail distribution & community network to offer consumers access to a world-class product.”

JSW Paints is manufacturing the ‘Securall’ brand at its state-of-the-art facility at Vasind in Maharashtra. It will be, initially, launched across South and West markets in  500 ML pack size. In order to support the Securall roll-out, the group will leverage its retail distribution network across Paints, Steel & Cement businesses to market this hand sanitizer to Indian consumers.

As part of the Group’s corporate social responsibility and its commitment to promote community health & hygiene, JSW Foundation will provide free supply of Securall hand sanitizer to underprivileged communities there-by ensuring that all strata of society has equitable access to this world-class product. Additionally, JSW Paints will also explore other channels to distribute and provide Indian consumers easy & even wider access to the Securall brand.

The hand hygiene products are mainly classified into two categories; liquid hand wash and hand sanitizer. While liquid hand wash is soap-based and largely used to clean hands with water, hand sanitizer is an alcohol-based products and largely preferred by those who are unable to wash their hands frequently. The CoVid-19 outbreak has boosted demand for hand sanitizers across consumer groups.  JSW Paints expects its Securall hand sanitizer brand to play a significant role in creating awareness about the need for better personal hygiene in India.

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