India’s leading eyewear destination Lenskart, known for its fashionable eyewear launches its new digital media campaign ‘I’m Hooked’. The campaign featuring brand ambassador Katrina Kaif showcases the vast range of trendy eyewear styles which compliment everyday looks. From Cat Eyes, Round, Tortoise, Metals, Pop Colors, Transparent, Sporty, Retro, there is something for every fashion requirement and one can easily change their look with this fashion accessory.
Conceptualized by Lowe Lintas, the TVC has Katrina Kaif flaunting Lenskart’s super stylish and trendy eyewear. The video is complemented by peppy music that adds on to the mood and urges the audience to go bold and explore the world of revamped glasses with metal, athleisure, geometrical, transparent, pop-colours, cat-eye or even classic- retro frames.
Speaking on the launch, Peyush Bansal, CEO – Lenskart India, said “We are very excited to launch the new campaign TVC with Katrina, her high-on fashion, quirky yet ‘girl-next door’ looks adds a charismatic flavour to the brand. With this campaign, we aim to provide every Indian an access to high-quality trendy and stylish glasses in affordable prices without compromising on the style quotient”
Brand ambassador, Katrina Kaif stated, “I am delighted to be a part of this new campaign, it fashionably addresses the importance of an eye-wear to enhance the over-all looks and personality of an individual. In India, A lot of the people do not prefer an eye-wear because of its ‘not-so-stylish’ looks, however with Lenskart’s new collection, there will be no more excuses for people to not wear these trendy glasses.”
Link to the advertisement: https://www.youtube.com/watch?v=5okU36g8rY0