LT Foods Encourages Healthy Snacking with their New Rice Crackers

The new crunchy, roasted rice snack called ‘Kari Kari’, launched by Daawat-Kameda (India), is a joint venture between LT Foods Limited & Kameda Seika, Japan.

Daawat-Kameda (India) Pvt Ltd, a Joint Venture Company between one of India’s largest rice based food conglomerate, LT Foods Limited & Japan’s largest rice crackers Company-Kameda Seika, is set to launch ‘Kari Kari’, crunchy, light, healthy and premium rice snacks in the Indian market. Inspired by the famous Kameda Crisp, a favorite rice snack in Japan, ‘Kari Kari’ crisps are made from rice and peanuts are hearty & wholesome savory snack. A healthy snacking choice, this roasted rice snack is rich in protein and is available in 4 different flavors, Chilli Garlic, Wasabi, Salt & Pepper and Spice Mania to excite the Indian palate. Kari Kari is ideal for discerning youth of today, who prefer healthier, non-fried ingredient based snacking options. The snack is priced at Rs. 50 for 60 grams and Rs. 99 for 135 grams pack.

Mr. Jun Kono, (Director, Daawat Kameda (India) Private Limited  and Overseas Manager, Kameda Seika), Kameda Seika added, “We are very happy that our Joint venture Company is ready to roll out ‘Kari Kari’. Our rice snacks are popular in Japan and I am sure this roasted healthy snack with medley of rice crisps and peanuts will find much favor with the Indian Youth. The modern, technologically advanced manufacturing unit at Sonipat, will not only cater to the India market but the entire subcontinent, Middle East & other countries in future. Soon we will launch ‘Kari Kari’ in new formats as well”.

LT Foods is an 80 year old Consumer Food Company delivering the finest quality rice and rice based food brands, providing taste and nutrition in more than 80 countries. LT Foods are also proud producers of organic agri ingredients, supplying them to leading businesses in Europe and the U.S for the past 25 years. Its flagship brands ‘Daawat’ and ‘Royal’ enjoy leading positions in India and US with a market share of 29% and 45% respectively. Kameda Seika is the leader in Japanese rice cracker market with around 30% share. The Joint Venture Company Daawat-Kameda (India) Private Limited will manufacture Kari Kari from locally sourced ingredients & raw materials and has invested in Research & Development and a state of the art manufacturing facility at Sonipat. The Company is also growing a specific type of rice locally, which is the key ingredient in the snack.

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