Maxxis India, a sub-company of Maxxis Group conducted its dealer meet in Jabalpur, Madhya Pradesh. The meet was attended by 56 dealers from Jabalpur, Rewa, Signrauli, Satna, Panna, Katni, Shahdol, Umaria, Anuppur, Dindori, Seoni, Balaghat, Mandla, Narsinghpur, Damoh, Ashoknagar, and Sagar regions of Madhya Pradesh. Apart from existing Maxxis dealers, the meet was attended by prospective dealer partners who were briefed on Maxxis’s world-class tyre range designed for diverse Indian applications and made aware of the company’s growth trajectory in India so far and its future plans.
Commenting on the meet, Mr. Bing-Lin Wu, Marketing Head, Maxxis India said, “Maxxis since after setting up its roots in India has always worked to strengthen it. Since 2017, over 1900 dealers in India have on-boarded with us. We are now working to expand our base and create a strong infrastructure for our customers to give them a delightful experience and win their trust. We are working with our channel partners with great focus to make Maxxis a most trusted brand in India.”
The dealers, led by Mr.Alok Sethi & Mr.Pallav Sethi, Maxxis, distributor from Hindustan Abhikaran were introduced to the latest products and solutions offered by Maxxis, including the industry-best 5+1 unconditional warranty with Maxxis 2-wheeler tyres.
Mr. Po-Yu (Jeremy) Hsu, Assistant Vice President, Service, Maxxis India said, “Worldover, Maxxis Tyres is known for providing benchmarked quality and superior customer service support. India being a growing economy, our impetus is to provide world-class products and services to the burgeoning two-wheeler consumers. The meet gave us a great platform to communicate Maxxis’s highest service quality to our dealer partners.”
To instil their confidence in the product quality, the dealers were taken through the performance results of Maxxis tyres vis-à-vis other brands to demonstrate the superior tube and tyre quality of Maxxis. Additionally, the dealers were also presented the results of durability tests conducted on Maxxis’s in-house tracks to test tyres performance in different conditions.
Maxxis India has been conducting dealers’ meets across their markets since last year and these meets have proved to be great platform for the company to have direct engagement with the dealers and understanding their needs and expectations. So far, Maxxis India has conducted over 20 such meets across India.
Maxxis India inaugurated their first manufacturing facility in Sanand Gujarat in March 2018 and are targeting to capture a market share of at least 15% of India’s two-wheeler tyre market within 5 years. India market is touted to play a vital role in achieving Maxxis’s global vision to become one of the top 5 tyre manufactures in the world by 2026. The company has plans to set up 5 more plants in India which will also cater to the 4-wheeler tyre market.