With the first phase of this association, Maxxis tyres will be available at select HMSI & Maxxis dealerships.
Maxxis India has announced its collaboration with Honda Motorcycle and Scooters India in a ‘unique retail partnership’. Under this association, co-branded Maxxis tyres will be available for sale at HMSI and Maxxis dealerships.
The plan is to increase this further in the next phases. To equip the dealers with knowledge pertaining to the products and services, Maxxis conducted training sessions in 20 cities across India, covering 650 Honda dealers.
Commenting on the development, Mr. Bing-Lin Wu, Marketing & Retail Sales Head, Maxxis India, said, “We are excited about this unique association with our long-standing partners Honda Motorcycle & Scooter India. This partnership demonstrates our strength and the ability to offer high-quality products for the country’s leading two-wheeler brand and will allow us to reach out to several customers through HMSI’s robust network across the country. Our aim is to create a strong brand preference for Maxxis in India and showcase the range of innovative and technologically superior products to the customers.”
Maxxis India rolled out its first two-wheeler tyres consignment from its Sanand facility to Honda Motorcycle & Scooter India in August, earlier this year and has been producing tyres in full throttle. The company recently achieved its target of selling 1 million tyres to their OEM partners.