To Deliver Innovations & Solutions, HDFC’s Futurance Program enters into its 2nd Phase

With phase two, the program aims to scout start-ups across 4 use cases.

In June 2019, HDFC Life tied-up with IvyCamp to launch an initiative called Futurance. It is a corporate engagement program that aims to identify and onboard innovative startups that can co-create targeted solutions and build next gen capabilities for HDFC Life. IvyCamp is launched by IvyCap Ventures Advisors Pvt. Ltd. with the aim to leverage Global Alumni networks to support entrepreneurs through a combination of expert interaction, training, funding, corporate engagements, and acceleration

Post the successful conclusion of Phase 1, HDFC Life and IvyCamp have now announced the opening of the second phase of the Futurance program to scout for startups to deliver innovations across the following use cases:

1.    MedTech: Non-invasive health monitoring and diagnostic solutions for assessing current and predicting future medical conditions.

2.    Behavioral Sciences: Behavioral sciencetools & techniques for higher employee and customer engagement.

3.    Sales Engagement: Sales engagement and mentoring to contain attrition of front line sales staff.

4.    Alternative Data Sources: Syndicated alternate data sources and uses.

Speaking on the launch of the second phase, Parvez Mulla, Chief Operating Officer – HDFC Life, said “At HDFC Life, we are re-imagining the life insurance business using disruptive technology. Futurance is an initiative where we explore the startup space for promising talent. The successful implementation of the first phase of Futurance has encouraged us to launch the second phase. We look forward to meet and interact with fresh talent for co-creating solutions that spell convenience for customers and improve our efficiencies.”

“This partnership is in line with IvyCamps ongoing efforts to create deeper connects, alliances and co-development opportunities between corporates and startups for mutual business benefits,” said Anju Gupta, Co-founder and President of IvyCamp.

The second phase of Futurance is now live at

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