First-of-its-kind industry alliance will provide financial access to customer base with no credit history and lowest down payment for a 4G smartphone.
Vodafone Idea Limited, India’s leading telecom service provider and Home Credit India, announced an industry first strategic alliance in providing financial access to a customer base, which has not been exposed to it in the past.
The partnership with Home Credit ensures that for a down payment of just Rs. 799/-, Vodafone Idea pre-paid customers will now be able to buy the latest 4G Smartphones with a bundled 180-day validity plan offering unlimited local and national calls & 1.5GB data/day. Customers can select the 4G smartphone of their choice from a wide range of options and popular brands available at multiple price points starting at 3999/-. Irrespective of the cost of the handset chosen, the down payment remains constant at only Rs.799/- for this offer, much lower than the market norm of down payment being 30-40% of handset value.
Commenting on the partnership, Avneesh Khosla, Operations Director – Marketing, Vodafone Idea Limited said, “It is our constant endeavor to deliver the most relevant proposition and value to our customers. We are delighted to partner with Home Credit to offer easy finance options to encourage our customers to upgrade to 4G smartphones. This partnership will help fulfill the aspirations of several million mobile phone users across the country, including those who have never had access to credit before and those who desire a smart phone but couldn’t afford to pay upfront. This telecom offer will enable non-users of 4G to upgrade and experience the benefits of mobile internet.”
The partnership has been conceived with the aim of upgrading existing Vodafone Idea customers to the latest 4G Smartphones and the world of mobile data consumption. In simple words this initiative will accelerate adoption of 4G smartphones and democratize access to Vodafone Idea 4G.
The customer can access finance in 179 cities of operations of Home Credit India through the vast Point-of-Sale (PoS) network of 29,000. Vodafone Idea customers will be able to walk into any PoS and upgrade their Smartphone.