Talk about a better way to spend the weekend! Yamaha India conducted the 4th on-ground motorcycling event ‘The Call of the Blue’ at S S Convention, Airport Road, Shamshabad, Hyderabad on October 13, 2019. The event witnessed electrifying hours of motorcycling excitement as 171 riders from Blue Streaks joined to experience Yamaha’s racing excitement.
The riders commenced from various Yamaha showrooms of Hyderabad at the break of dawn and reached S S Convention, Shamshabad over the breakfast ride. The on-ground event was manoeuvred in order to have exclusive recourse for motorcycling enthusiasts. Gymkhana riding, engaging competitions along with Yamaha apparels and accessories offered on sale were arranged at the venue. The global official sponsor of Yamaha racing ‘Monster Energy’ had also graced the event to endorse to the overall excitement. Yamaha launched the season 2 of its brand campaign The Call of the Blue on August 1, 2019 in India that was followed by the 1st on-ground activity at Mahabalipuram, 2nd in Bengaluru and 3rd in Kolkata last month.
As the company is keen to build and keep the momentum of excitement in India similar to the racing excitement found globally, such day-long activities with breakfast touring, on-ground motorcycling competitions are likely to take the shape of an unrestricted motorcycling euphoria through an action-packed day. The company will plan more of such events in future. The next event will be conducted on October 20 at Adlux Convention Centre in Kochi, Kerala.