India Yamaha Motor (IYM) has announced its renewed scooter line up now enabled with Unified Braking System (UBS) along with additional feature like maintenance free battery.
The new campaign “The Call of the Blue” which parasols the overall product and marketing initiatives including motorcycles and scooters now brings excitement into the 113 cc scooter category. The line-up includes Unified Braking system (UBS) enabled Yamaha Fascino, Cygnus Ray ZR, Cygnus Ray ZR Street Rally, Cygnus Alpha– all available with maintenance free battery, thus adding to the overall impact of the brand’s excitement. Yamaha has further jazzed up the unisex appeal of Yamaha Fascino (113 cc) by introducing a modish colour “Season green” with UBS, maintenance-free battery.
While introducing an inspiring passage to the global excitement with The Call of the Blue, Mr. Motofumi Shitara, Chairman, Yamaha Motor India group of companies said, “Within five years of introducing Yamaha’s scooters in India, the company has been able to lay the foundations in the market with its uniqueness of mobility products that are also stylish and exciting. The company will further build on this momentum by categorically planning more excitement for scooter customers that revs in Yamaha’s unique style and sportiness. The new line up including Fascino will reserve and expand the brand’s overall unique character of offering exciting mobility solutions.”