Leading Smartphone Makers Partner Pine Labs for India’s Biggest EMI Shopping Festival

Top banks are partnering Pine Labs to offer EMIs on credit and debit cards and Pay Later EMI options on Pine Labs PoS by major smartphone brands like Samsung, Apple, Vivo, and OnePlus.

Pine Labs is giving Indian shoppers a reason to rejoice this festive season by partnering some of the leading smartphone makers in India’s biggest EMI shopping festival.

Dubbed #ChotiEMIpeBigCelebrations, the campaign will create awareness among consumers around ‘Buy Now, Pay Later’ EMI financing options by brands and banks, available on both debit and credit cards.

Lucrative offers by leading smartphone makers in addition to participation from 15 banks (debit and credit cards) and 6 NBFCs will allow shoppers to avail ‘Buy Now, Pay Later’ option using Pine Labs PoS terminals at over 1,00,000 stores. Smartphone brands like Samsung, Apple, Vivo, OPPO Mobiles India, and OnePlus are already running their offers under this campaign.

“We have had a fruitful association with Pine Labs, bringing affordable EMI options for consumers who prefer to buy Samsung products offline. This year, we have exciting offers with cashback options and lucrative deals. We are confident that India’s biggest EMI shopping festival will equally delight both, consumers and our retailers,” said Jai Prakash Meena, Head, Mobile Retail Marketing, Samsung India.

Commenting on the EMI Shopping Festival by Pine Labs, Rupesh Sharma, GM-Sales, Vivo India said “Pine Labs has played a very significant role in achieving this task by helping us with latest technology, reach and easy solution. This festive season too our extensive partnership with Pine Labs’ Pay Later solutions will prove highly fruitful for our retail partners and more importantly consumers. We’re happy to be a part of India’s biggest EMI shopping festival this year and believe our No-Cost EMI options and Cashbacks will prove to be highly attractive for consumers. Together, Vivo and Pine Labs, are doing best to promote and educate customers about Easy EMI options along with great offers which they can avail.”

“We have been associated with Pine Labs for the last 5 years and can surely say that together we will make this festive period one of the remarkable months for this year. Due to pandemic of COVID-19 consumer spending is shrinking and Pay Later options at point-of-sale will be favourable. Specially this festive period nobody wants to miss the opportunity or hold back, so we want to be a part of their celebration. Happy to be a part of Pay Later EMI campaign #ChotiEMIpeBigCelebrations,” said Haibo Jiang, Head-Retail Business, OPPO Mobiles India.

Top banks are also participating in Pine Labs’ #ChotiEMIpeBigCelebrations and are out with exciting Pay Later EMI offers that can be availed by their cardholders on a Pine Labs PoS.

Sudipta Roy, Head- Unsecured Assets, ICICI Bank, said, “It is our constant endeavor to provide convenient finance options to customers to help them realise their dreams. We are confident that our collaboration with Pine Labs to bring forth an integrated banking solution will make shopping an amazing experience for the customers. We encourage our credit and debit card customers to avail the payment flexibility offered through the EMI option across merchants. We believe that this proposition will enable lakhs of customers to make their purchases in a seamless manner at this festive season, thereby adding to their festive celebrations.”

Commenting on the EMI Shopping Festival, Sanjeev Moghe, EVP & Head- Cards & Payments, Axis Bank, said “We are happy to partner with Pine Labs to offer some of the best Pay Later options available on Pine Labs PoS this festive season. #ChotiEMIpeBigCelebrations campaign further strengthens our belief that all dreams are achievable when you have the option to pay in easy EMIs. We are sure our customers will have an absolutely thrilling shopping experience.”

“EMI on Debit Cards enables our customers to celebrate in style and pay later in affordable instalments. With No Cost EMI on 50+ brands and cashback offer on the major brands in the industry, Federal Bank in association with Pine Labs has the best deals for this festive season for our customers!” said Nilufer Mullanfiroze, Senior Vice President & Country Head-Retail Assets & Cards, Federal Bank.

“We are thrilled to be part of Pine Labs EMI Shopping Festival this Diwali. Pine Labs has been a valued strategic partner, in our mission to drive Buy Now, Pay Later and affordability together across stores countrywide. The demand for Pay Later solution is increasing as people look for contactless means of availing credit. The offering is helping merchant partners beat slow down and drive consumer demand at their stores. The excitement now only amplifies with several offers of No-Cost EMI and cashbacks made available to the customers. It is going to be quite a digital Diwali this year”, Lizzie Chapman, CEO & Co-founder, ZestMoney.