‘Saare Jahan se Accha’ in a New Avatar by Dalmia Bharat

The version of the film commemorates and celebrates the song that was once the anthem of India’s independence struggle.

Dalmia Bharat Group released a cover version of one of India’s patriotic songs ‘Saare Jahan Se Accha’ on Independence Day. ‘Saare Jahan Se Accha’, a song that brought the entire country together and for many years was known as the anthem of the people of Hindustan, found a new sound with this version of the film which commemorates and celebrates the original song.

Ms Rashika Kaul, Head- Corporate Communications, Dalmia Bharat Group, said, “Building India is part of Dalmia Bharat’s DNA. This time we have used music in an innovative manner to convey that sense of pride. Even though Saare Jahan Se Accha has a strong legacy, the newer generations have lost connect with it. Our version of the composition represents the current state of India. It respects and builds upon the traditional and classical while exploring new boundaries with modern sounds and treatments. It blends symphony with passion and power which directly reflects the India of today.”

“We at Dalmia Bharat Group are committed to the growth of the country and we strongly believe that some things should never be forgotten… ‘Saare Jahan Se Accha, Hindustan Hamara’”, she added.

The film opens with a sunrise from the southernmost tip of India and continues with the team members of the group across offices coming together and singing the song. The song carries on with visuals captured in beautiful time-lapses, showcasing the length and breadth of India with mesmerizing mountains and serene coastlines. It finally ends as we move north-east towards the Himalayas.

To know more about the video and join in the conversation,
visit: https://www.youtube.com/watch?v=EiFc22Y-oEI&feature=youtu.be

Leave a Reply

Your email address will not be published. Required fields are marked *

Top